How long before the actual launch of your product, would you launch a "coming soon" page?
Dario Raijman
12 replies
Replies
Paul Woodthorpe@exopaul
Depends. If you want to collect leads then a launch page is good for capturing emails. If you do not require emails then I see no point in having a landing page. Either wait until you are ready to launch and then market it, or just put the product up for pre-order.
A coming soon page doesn't really give me much excitement and is forgotten about 3 seconds after you leave the page. I would only end up going back if I saw marketing for it again.
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Depends on what pre-launch marketing you're doing and how you're planning to acquire your first users. If this is saas and you're doing sales, high-quality landing page helps you look legit. If you have a big pool of beta users, maybe testflight is a better investment.
The bigger question here is maybe 'what's your launch marketing budget and how are you planning to split it'?
@abewinter Thanks for your answer! My budget is pretty slim for marketing, It is more a tool then a large scale product..
Probably 2 weeks.
As soon as you know how to write your value proposition
I would say around 4 weeks. I do have a page, but not a coming soon page, just a page that simply explains what I am trying to build and subscription email.
