How do you find similar products & services?

Hello! I can tell you how to find analogous sites, I use this site https://www.alexa.com/siteinfo/a..., but there are other options.

Hey, There are a few different tools: AlternativeTo: https://alternativeto.net/ Owler: https://corp.owler.com/ Crunchbase: https://www.crunchbase.com/ You can even google a certain product/service, see who comes up in the ads and top results. Hope that helps.

Ahrefs can be a great way of finding the competitors of your site or products.

Usually with a simple google search. Find a more "popular" product in that niche and search for: "product X alternatives" and you can find almost everything that you want

Try also SimilarWeb - it's another good source on top of what others have already mentioned.

I check alternativeto usually