How do you deal with declining email open rates?
Hello, everyone We recently started to use mailchimp to send out emails to customers. For the first email we got 80% open rate and the second email we only got 15% and it has been decreasing since. Weird part is that we sent our first email on 5AM on Tuesday and 2PM on Thursday for the second one. According to the several researches, second should get more attention than the first one. Would you please share your experience with sending out emails to customers? Thank you