7 launches on Product Hunt. 7 lessons learnt.
So we had 7 Product Hunt releases over almost 2 years. Each release taught us something. I am happy to share the insights with you: 1. Discounts work, always. Dashly team said "hi" to the world with the PH release. We decided to stimulate signups and "dives into trials" with 50% discount. That's how we got almost 100 signups during 24 hours. Not bad! 2. You don't necessarily need a hunter. We had 2 launches with hunters, and 5 launches throught the "ship" button. 3. Make sure you qualify and engage the visitors. Once we released an ebook on PH and got 2000 leads in 24 hours (everybody loves free stuff, don't they). Just a few of them converted into standing customers. The mistake: we built a sales funnel which didn't start with proper qualification. It gave us "dirty" analytics. 4. It takes around a week to get ready for the launch. 5. Be ready to fail. You may think "oh that's a super cool product that everyone will want!". Please, don't generate expectations. Stay calm. When we were releasing something really unique on the market, it was our worst release. No emotions, only lessons learnt. 6. Unstoppable traffic source. Product Hunt will always be an unstoppable traffic source for us. Treat PH like a catalogue where everyone needs something - including your product. 7. Build connections The Product Hunt platform is not only for telling the world about your product. It's also about making connections, getting insights, inspiration and advice. What was your experience with the releases like? p.s. if you are planning the release - feel free to ask any questions!