Which software(s) do you use to create animated short videos about your product?

I'm curious about this, too.....no experience with this so far.

As far as I know, Loom allows you to easily record simple product demo/walkthrough videos. Other than that, we usually hire professional video producers to create more sophisticated marketing videos :)

I use Adobe After Effects.. It requires some time investment to learn the basics. Once you have the basics down you can create anything your creative mind thinks up. There is a lot of video tutorials on youtube. I believe this youtube channel is great in teaching the basics https://www.youtube.com/user/avn... However After Effects is a premium software.

I've been using screenflow (desktop app for mac) for animated demos/ teasers, as well as tutorials. Although there has been some learning curve and minor bugs, I've found it extremely powerful for creating with freedom and tweaking things with precision. Their tutorial videos and webinars are also very helpful to get you started relatively fast. I first hesitated between Camtasia and Screenflow but decided to go for Screenflow as they include tons of stock videos and audios. You can check the teaser that I made with screenflow here : As for tutorials, I use screenflow for high end tutorials and gifs but I sometimes use loom as well that has the benefits of simply sending a link to a selected number of users or even embedding the video in the email. For a custom demo or customer support, I definitely use loom (3 min video to demo a specific feature or answer questions for a single user).