What are everybody's thoughts about cold calling (for validation or sales)?

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We are working to develop an application to make it easier for small businesses to start using cold calling and I was wondering whether this is the right place to get feedback? We are using cold calling in our business and realize how difficult the process is for a micro business or startup. If you have any feedback I would highly appreciate it -are you doing any cold calling and if yes what process and tools do you use and what are the results -if you are not doing any cold calling would you be interested to try? If yes, why haven't you done so far? -any other feedback? Thanks Ovi
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