3 launches in 3 days... is that crazy?
Jim Morrison
18 replies
We have 3 new products we're planning to launch ... and knowing how exhausting a PH launch is we're trying to figure out the best way forward.
We're also a *tiny* startup so we don't have the time (ie runway) to launch one a month.
What would you do?
One a day for 3 days .. or all in one day?
Replies
Fabian Maume@fabian_maume
I would recommend launching one per week. From my experience, there is some audience fatigue if you launch 2 products too close to each other: you will get less support from your PH followers on the second launch.!
And if you need run-away you can consider combining LTD with product hunt launched: https://www.lunadio.com/blog/we-...
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Thanks @fabian_maume. The fatigue you mention is a big challenge & risk... but I don't know if I have the luxury of waiting three weeks (and, I get the sense the fatigue problem would be just as bad.. if not worse)... but it does give me pause for thought.
@fabian_maume ... it's also probably worth saying that two of the three products are completely free and the third is freemium with a sort of honour pay point only for avid users. A LTD might work well on that last one but our focus is building an audience & validating our products over making money (at this stage)..
@jimbomorrison It might be possible to mitigate the fatigue by using different hunters for each launch, so you are pulling from a bit different audience.
I would recommend to start by launching the free products as they tends to perform better and it might be better for audience building.
That's a really good suggestion @fabian_maume. A while ago we launched Charlie and @chrismessina was kind enough to hunt us but I don't really know any other hunters so I'm not really sure where to start there... any suggestions to whom I should reach out?
I will recommend you to launch all products seperately. It would help you to get attentions of people in your circle.
Thanks @suraj_anjaana. How far apart - is a day enough?
I would go on different days for different products.
However, if you like I can help you scale your products by writing a detailed review of your products on my blog.
Please connect with me at- thesoftwareguy1994 at gmail.com with your name and product details.
I would love to hear from you.😊
All the best for your product launch, I wish you all the success.👍
I'm decent enough at multitasking, but I think three launches in one day would melt my brain.
ProductHunt is awesome when it's going your way, but I think the highs and lows of three at the same time would be hard to handle.
Do one thing, and one thing well. Something people hate doing themselves.
@jimbomorrison as long as you have a process or system in place to improve each one. It can get messy otherwise.
You’ll learn quite a bit though.
Different products for different days makes the most sense, and you can actively engage in the product and feedback, without trying to stretch your time between all 3 in one go.