As a consumer, how important is it for you to align with a company's values?
Rishi Gaurav Bhatnagar
I am curious to learn about this community. If you learnt that the founders of the product you use or the company is involved in activities that you don't personally (morally or value systems wise) align with, are you less likely to go back to the product? On the other hand, if you do find founder aligning with your vision of the world, are you more likely to use their products? For example: will you stop going to a bar if the owner misbehaved with people or it's own staff? Will you buy into a brand because it does good for the world(save up for a more expensive jacket instead of buying a cheap fast-fashion brand)? Will you stop using a giant company because it is driving local businesses to bankruptcy?
Very important, I will not use a product that doesn't align with my values
Not important, the product needs to do what it promises
Don't really care about this question.
Don't really know.
I think it's important, but my actual behaviour will depend on my financial situation.
Digital marketer & Content writer