As a consumer, how important is it for you to align with a company's values?

Rishi Gaurav Bhatnagar
14 replies
I am curious to learn about this community. If you learnt that the founders of the product you use or the company is involved in activities that you don't personally (morally or value systems wise) align with, are you less likely to go back to the product? On the other hand, if you do find founder aligning with your vision of the world, are you more likely to use their products? For example: will you stop going to a bar if the owner misbehaved with people or it's own staff? Will you buy into a brand because it does good for the world(save up for a more expensive jacket instead of buying a cheap fast-fashion brand)? Will you stop using a giant company because it is driving local businesses to bankruptcy?
Very important, I will not use a product that doesn't align with my values
Not important, the product needs to do what it promises
Don't really care about this question.
Don't really know.
I think it's important, but my actual behaviour will depend on my financial situation.

Replies

Founder & CEO, Hustle Crew
It's a tough one. Not all companies fully act in the values they expound. It makes it hard for a consumer to know if a company really walks the walk they walk. We need better transparency and more informed reviews and company information to really know.
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Forbes 30 under 30 | Technologist
@abadesi Thank you for your response. I agree, 100%. In some cases, people do get a hint through personal stories from inside the company or just facts through other information channels. I am curious if people really graduate from a momentary reaction( writing on social media etc.) to a long term response(their own actions).
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@abadesi I try my very hardest to strive for #1, but sometimes the fiscal reality makes that impossible 100% of the time. I do believe that dollars are votes, and I do my best to vote responsibly and with as much education I can gather. Finding that information can be tricky, but if a company doesn't talk much about how their products are created or what their values are, I try to steer clear.
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Founder & CEO, Hustle Crew
@sarahloertscher agree... i mean I aim to follow what i said earlier but I don't always. I still use lots of FB products even though I strongly disapprove of how they are interfering with politics... and exploiting minors to mine data... and mistreating the people that moderate content. Its a tough one
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@abadesi all we can do is our best, and keep learning and finding alternatives!
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Founder & CEO, Hustle Crew
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Digital marketer & Content writer
In my opinion, if leaders of the company donโ€™t appear to believe and exhibit company values, employees and consumers wonโ€™t either.
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Forbes 30 under 30 | Technologist
@dance_azmanova I completely agree. Establishing values and holding accountability has to be carefully stitched into the company culture and leaders must make sure that it's happening as it must. Two people I have serious respect in this space are Yvon Chouinard of Patagonia and Manoj Bhargava of Five Hour Energy. They hold not just their employees, but even their customers accountable.
my hobby is travelling
Really its very important ๐Ÿ˜๐Ÿ˜๐Ÿ˜๐Ÿ˜๐Ÿ˜
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Founder & CEO, Hustle Crew
@shangataup I agree! I feel like my money is power and I don't want to give any more power to those who act in a way I don't align with.
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Products are just worth because of their utility , the value they bring to our lives unless the company is known for being extremely corrupt or something along those lines
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Forbes 30 under 30 | Technologist
Everyone! Thank you so much for taking the time and answering/voting! Really appreciate it. Just an update on this. I spoke to a few deep thinkers IRL and they asked me a follow up question to this. Are these values that I speak of, moral values or ethical values? And honestly, that has thrown me off a little bit. I am unsure how to answer that. Could anyone here point me to a place where I could educate myself a bit more about morals and ethics and their role in products? I know the surface level differences, but to answer my question, I probably need to dig much deeper. Will really appreciate your help :)
Writer
i agree with Abadesi on this one!
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good girl
I would never return to a place that categorically contradicts my values. Another thing is that the service was not provided in the best possible way, and the brand has the opportunity to work on improving and fix it. In addition, there are now many sites where you can leave reviews of this kind. I advise you to find out more about this in an interview about PissedConsumer