What is the most important metric to help prevent or detect customer churn ?

Question

I know this is very subjective, but I'm keen to hear from different people in different industries, and what they do to detect early signs of customer churn, and if they churn - how they've reactivated them

Jared Cornell · Accepted Answer

Both online and offline businesses rely on metrics such as CSAT (customer satisfaction) and NPS (Net promoter score- https://www.proprofs.com/survey/net-promoter-score-survey/) to understand how happy customers are and their likelihood of recommending your business to others. Monitoring these metrics will help you identify your unhappy customers and reduce churn.

We use the tool ProProfs Help Desk (https://www.proprofsdesk.com/) as it helps our business monitor all relevant metrics. For instance, we can see our average response time, number of open tickets, and share CSAT or NPS surveys for capturing instant feedback.

What is the most important metric to help prevent or detect customer churn ?

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