How do you handle messaging for a product that does many things ?

Vaibhav Namburi
2 replies
We're brainstorming ideas on "optimizing" our messaging. At the core of it, cenario.co makes managing your business very simple and maximise profit opportunity. It's a one-stop spot for analysing marketing spend, reviewing AI forecasts, managing team OKRs, optimising marketing funnels and keeping a close pulse of sales We do this across three personas - small business, eCommerce and saas Would love to see other examples of people addressing this. I know Zenefits did a fantastic job at this!

Replies

Donโ€™t think about the features, think about the person spending the money to use it - what are they trying to accomplish? Bottom-line? More engagement? Stick the thing that will sell the most seats.
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Content Marketing Manager @ Reply.io
@george_dy couldn't agree more! Focus on the benefit, not the features ๐Ÿ™Œ