How can I improve my copywriting skills?

Question

I was listening to a podcast today on the importance of copywriting and how it being good at it has positive effects on your business. A lot of us makers, designers and developers aren't always the best writers – myself included. So I'm looking for ways to improve my skills.

Does anyone have recommendations for books or other resources on improving copywriting skills or any tips in general?

Accepted Answer

@bejnar if you want to test the books out before buying them, do a google search for "Library Genesis" ;)

Answer

The Elements of Style by William Strunk Jr.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
The Adweek Copywriting Handbook by Joe Sugarman
Ogilvy on Advertising by David Ogilvy
The Copywriter's Handbook by Robert Bly
Reality in Advertising by Rosser Reeves
The Well-Fed Writer by Peter Bowerman
My Life in Advertising and Scientific Advertising by Claude C. Hopkins
Influence: The Psychology of Persuasion by Robert B. Cialdini
Hey Whipple, Squeeze This by Luke Sullivan
How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt
Breakthrough Advertising by Eugene Schwartz
The Book of Gossage by Howard Gossage

Roman in Berlin · Answer

Wow that's a great list! Looks like I have a lot of reading ahead of me :) Gonna head over to library today and see what they have so that I can start. Thank you so much for sharing this, @eve_hammond

Amanda Trincher · Answer

Always research the best writers or agencies. I often follow cool writers or copywriters who often have good ideas or techniques that I can also use in my work.

How can I improve my copywriting skills?

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