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Z Johnsonleft a comment
You actually can use an LLM for this, though the answers will generally skew positive if you're asking questions like, "Do you like this?" Better would be to try a prompt like, "I have this idea, how would [define your target audience] use this?" I like using multiple LLMs to see where the consensus seems to be across the answers given, rather than rely on just one. Do you have any resource for...
How do you test an idea before talking to users?
Elena MiraJoin the discussion
Z Johnsonstarted a discussion
New guide on mistakes to avoid in market research for series A funded businesses!
Did you recently secure series A funding to grow your business, and now want to be sure you maximize the return of every dollar? Are you getting data but frustrated that it isn't helping you make decisions for your company? Or maybe you've tried doing market research but it's taking too long and you're worried you're missing opportunities? Check out our new guide about the 5 mistakes you can't...
Z Johnsonleft a comment
As a natural systems thinker, I literally think outside the box. This means that when it comes to something like buying new technology to do market research, I think beyond what the tool can do, and consider how your team is set up to use the tool, how your systems are set up to support the tool, the training you'll need, what tools you're already using, and even when would be the best time to...
MRXplorerStrategic market research technology consulting