Yudhish Khatri

Founder and tech enthusiast

#99918603 followers 1 following

#1,389Last month

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2mo ago

Hi Everyone 👋 Solo Founder / Builder from New Zealand

Hi guys,

I'm Yudhish, a solo founder from New Zealand; the land of sheep, nice natural scenery and Hobbits

p/murror

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2mo ago

We stopped calling Murror an "AI app." Downloads tripled.

For the first year, we marketed Murror as an "AI-powered emotional companion." It was technically accurate. It was also the worst positioning decision we made.

Here's what happened: people who downloaded expecting an AI chatbot were confused. Murror doesn't chat with you -- it helps you journal, reflect, and understand patterns in your relationships. They'd open the app, look for the chat bubble, and leave within 30 seconds.