Vera Serova

Hey, I'm Nastassia, head of content at isFake.ai. Yesterday and my 9-year-old nephew called me to say:

"If someone calls crying like me, don't believe it. Ask the secret word. It's probably AI."

I... what?

AI detection is a serious problem because of scams on one side and false accusations on the other. But while building our AI detector, we realized that if people are scared or bored by your tool, they won't use it, especially when there are plenty of other options on the market. And if they don't use it, all that serious tech doesn't matter.

One of the very first decisions for our product was to make it fun and easy to use. We'd already tested different AI detectors, and all of them were very academic, clean, and serious. Not saying that's bad, but we thought, what if AI detection felt less like a security checkpoint and more like having a curious friend look over your shoulder? That's why we created this fun logo, mascot and playful interface. Later on, we though, why not use the flame from the logo and the cat from the main page as a couple of cute AI detectives? They now show up in the interface, our social media and in an animated series (I'll talk about it in the next post). They make the whole topic of AI detection feel like and adventure, not like an interrogation.

Aside from our little heroes, the interface itself also shows visual evidence of AI, inviting you to look closer, notice details, and learn something new about AI detection while checking content, instead of tons of textual explanations. We wanted it to say "hey this part of yuor content looks suspicions, see?"
All of it because we want to solve not only tech problem, but emotional as well. This way we hope people want to check if something's real or AI.

We re usually very good at creating to-do lists for work.
But what about everything outside of work?

I ve started turning my personal habits into a checklist to build discipline and make these habits non-negotiable over time.

Here s mine: