What s worked for us looks very different from spray-and-pray.
We ve learned that outbound works when it s intentional at every step.
A few things that made the biggest difference for us:
Getting the ICP really right. Sometimes the first outreach isn t to the buyer, but to someone who can open the door. Personalization isn t optional. Company context, role, recent updates. Generic gets ignored fast. Channels are chosen by output, not comfort. We double down on what actually converts. The first message rarely works. Conversations usually start around the third or fourth touch, if there s value each time. Timing matters more than volume. Funding news, hiring, social posts. Showing up when the problem is top of mind changes everything. We focus on relationships, not just pipeline. Some buy later. Some refer. All conversations compound. Context before calls helps. If someone engages multiple times, the conversation feels very different. Signals matter. Engagement often tells you when to reach out, not just who.
I have been thinking a lot about how AI is quietly transforming the way we work, not replacing jobs entirely, but definitely reshaping them.
At a recent Fortune summit, the CEO of Indeed said AI can now handle over half the tasks in most roles. But no single job can be fully automated. OpenAI s Chief People Officer even called it a reimagination of work.
Whenever I click through to the social media profiles of the makers in the product hunt community, I find that they are quite versatile and are involved in things other than just business.
What other skills do you have besides your work skills?