Vladimir Iudin

Vladimir Iudin

Solo dev building SelfSM — content work

About

Full-stack developer building SelfSM (selfsm.com) — an AI content workflow platform for ghostwriters and small agencies: per-client voice profiles, approval flows, drafting, scheduling. Built solo, launched into beta in July 2026, building in public along the way: x.com/iudinbuilds Before this: multi-agent LLM systems, an autonomous AI QA pipeline, Web3 products. Happy to talk shop about LLM pipelines, Chrome extensions, or finding first users the hard way.

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Tastemaker
Tastemaker
Gone streaking
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Gone streaking 5
Gone streaking 5

Forums

Automation vs productivity in outbound - do we know what we want?

One of the more interesting things we have learned while building Causo is that people ask for automation, but what they really want is productivity. Those sound like the same thing but actually aren't.

Ask someone what they want from an AI sales tool and the answer is usually:

Just find the leads, write the emails and run the outreach for me.

But the moment the tool actually tries to do that, the questions start: where did this company come from; why does it match my ICP, is this person still working there; where did you find this information; can I change the email; has anything been sent yet?

Solo dev here — building SelfSM in public until the July 28 launch

Hey! I'm Vladimir, the maker of SelfSM.

I'm building a content workflow tool for ghostwriters and small agencies solo: per-client workspaces with voice profiles, AI drafts that don't sound like ChatGPT, approval flows, and a Chrome extension for capturing ideas.

It launches here on July 28. The beta is already open first 10 users get free access, personal onboarding, and a founding price locked forever.

I'm documenting the build in public, failures included. Ask me about the product, the stack (Nuxt + NestJS + Claude API), or what doing marketing for the first time as a developer feels like that last one has been humbling.

7d ago

How do you promote your product without sounding too salesy?

I've always struggled with promoting my own work. It always felt a little awkward because I grew up in an environment where drawing attention to yourself wasn't really encouraged.

That's not exactly ideal when you're trying to build a business, and even less so when marketing is literally how you make a living. :D

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