Vijay Amin

From experience, I see that product makers most often rely primarily on just 2 things:
1. Social media (and ads on them)
2. Influencers and UGC

As if nothing else existed.

Back when I worked in advertising agencies as an idea maker and copywriter (creative), I cared a lot about my CV and portfolio (honestly, I wanted to include almost every project I worked on, as many things as possible).

But whenever I wanted to add something, I realised that many of those projects were team efforts and not entirely my own.

Lately, after spending a lot of time online, I ve noticed that the way I consume content has changed, and honestly, not for the better.

When I consume content on social media (or through screens in general), I tend to pay less attention, and my attention span feels much shorter.