Tessa Lynch

Got a few high-paying clients early on and thought it was a huge win. But now almost all our dev time goes into building custom features only they use.

It keeps their subscription active but we've completely stopped making progress on our main self serve app for everyone else.

How do you guys tell big accounts no without risking losing them entirely?

Set a bunch of strict rules for myself when starting out about keeping things simple and never taking quick shortcuts.

A couple years in half of those rules are gone because real life hit and decisions got way more complicated.

How do you tell if you're just adjusting to real business needs or actually losing your original vision?

When you're the only person working on a project, imposter syndrome hits hard when setting up a pricing page. Every time I get close to setting a fair rate, I talk myself down to a fraction of that cost just to avoid getting rejected by early users.

Everyone preaches "charge more," but without an established brand or team behind you, it feels like you'll just scare away every visitor.

If you struggled with this early on, what specific mindset shift or experiment helped you find a pricing level that actually felt fair?