Tanya Desai

This is bang - on! The key to Reddit marketing is to add genuine value to users. We do this by finding people with the the exact problem we are solving and the platform enables this because of the way search and keyword phrasing works. For example - at Lishash, a problem we are solving is of choice overload when it comes to social-music. A lot of users complain and speak of their experiences...

There's often so much noise, that we often feel compelled to adopt certain methods, styles and voices of communication. Instead, we need to build a strategy ground up; starting with what your brand is, what it tries to evoke and then going micro about the nitty gritties of the platforms, communications pegs.