Liam Cai

Been hearing that AI search is quietly eating everyone's clicks, so I pulled the actual Search Console data on three real sites instead of assuming.

Checked AI Overview impressions, AI Mode clicks and Gemini citations for each. Every number came back zero. Not low, zero, across the board.

One of the sites has actually been cited by ChatGPT and Gemini a few times, tracked through a separate visibility tool, not GSC. None of that shows up as a click in Search Console yet.

Whatever moved clicks and impressions on these sites this month was backlinks and normal indexing, not anything AI search related. For a smaller site with no existing authority, the AI traffic story is still mostly theoretical.

SEO was about being found on Google.

Now AI is becoming the new discovery layer.

For those thinking about GEO...

What s the biggest change you ve made so far?

Same effort every time, same comment, just a different thread each time. The spread came entirely from which thread I picked, not from anything I changed about what I wrote.

That has changed how I think about distribution. It stopped being a channel decision and became a research step before I write anything: how fresh the thread is, how many replies it already has, whether the person asking is actually going to read what comes back.