Solo founder from India here. Launched Torziva this week and would love your honest feedback.
The problem: Fashion stores lose 20-30% revenue to returns. Not bad products. Not bad pricing. Customers simply can't visualize how clothes look on their body before buying.
I'm Suman solo founder from India. Launched Torziva 3 days ago.
The problem: Fashion stores lose 20-30% revenue to returns. Root cause isn't sizing customers simply can't visualize how clothes look on their body before buying.
What Torziva does: Customers upload photo instantly see any outfit on themselves buy with confidence.
I'm Suman solo founder, just launched my first product today.
I spent 8 months building Torziva AI virtual try-on for online fashion stores.
The problem that kept me up at night: Fashion stores lose millions to returns because customers can't visualize how clothes look on their body before buying.
I'm Suman solo founder, just launched Torziva today.
The problem I kept seeing: Online fashion stores lose 20-30% revenue to returns. Not because of bad products because customers can't see how clothes look on THEIR body before buying.
We started as a sustainable made-to-order clothing brand. Custom pieces, small batch, everything done internally sourcing, pattern making, grading, cutting, production. The unit economics actually worked because we controlled the whole chain. We even partnered with creators in the thrifting space to get the word out.
But we still couldn't reach enough people. Getting a small brand in front of a large audience without a huge marketing budget is a different kind of impossible. We were bootstrapping and every channel felt like shouting into the void. The product was good. The audience just couldn't find us.
That was the moment realizing we didn't have a product problem, we had a distribution problem. And no amount of improving the clothes was going to fix it.
Solo founder here, launching Torziva on March 12th.
I kept seeing the same problem online shoppers can't visualize how clothes look on their body, so they guess, buy multiple sizes, and return most of it.
Torziva lets fashion stores add AI virtual try-on in minutes. Customers upload their photo and instantly see any outfit on themselves before buying.
I recently saw someone with 10k+ followers launch and still finish 6th. That hit different.
Now I'm launching Torziva on March 8th.
I built an AI virtual try-on tool for online fashion stores customers upload their photo and instantly see how clothes look on them. Fewer returns, more confident buyers.
I'm not a marketer. No big following. Just a solo founder who believes this solves a real problem.
What I've done so far:
Built Torziva from scratch solo
Set up Coming Soon page on Product Hunt
Started sharing in communities for early feedback
What I'm nervous about:
No big audience or marketing budget
First time launching anything publicly
Don't know if the right people will show up
If you've launched before, I'd love to know:
Did you reach out to strangers or only your network?
How did you get your first real user after PH launch?
Torziva lets fashion stores add AI virtual try-on to their online shop. Customers can see how clothes look on them before buying. This improves shopping confidence, increases conversions, and reduces product returns for eCommerce brands.
A real Shopify case study showing how 3 small UX + checkout changes drove a 40.3% revenue lift. Most Shopify stores don t need more ads, apps, or a full redesign.
They need better fundamentals.
In this short, actionable case study, I break down how we helped a mid-size Shopify brand increase revenue by 40.3% in just 30 days by fixing only three things:
