Vijaya Balaji

Vijaya Balaji

Web Developer | Shopify | Python | Node

About

I work on Shopify app integrations, custom features, and performance optimizations for real client projects using React and Node.js. I write about hands-on experiences, edge cases, and lessons learned while building for production.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

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Vijaya Balaji

25d ago

How We Increased a Shopify Store’s Revenue by 40% in 30 Days (No Ads, No Redesign)

A real Shopify case study showing how 3 small UX + checkout changes drove a 40.3% revenue lift.
Most Shopify stores don t need more ads, apps, or a full redesign.

They need better fundamentals.

In this short, actionable case study, I break down how we helped a mid-size Shopify brand increase revenue by 40.3% in just 30 days by fixing only three things:

  1. Product page structure

  2. Checkout upsells (without popups)

  3. Cart abandonment friction

Vijaya Balaji

25d ago

Connecting Shopify and TikTok Shop From India (A Real US Client Case Study)

Connecting Shopify with TikTok Shop is fairly straightforward in supported countries but doing it from India for a US-based store is a completely different challenge.

TikTok is banned in India, TikTok Shop is region-locked, and there s no proper sandbox environment to test everything end to end. Despite this, I recently completed this integration for a US client, and it worked.

This post is a practical breakdown of how I did it, including what blocked me, what worked, and what absolutely didn t.

What you ll learn

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