We're building a social app where friends share their closets and try on each other's style using AI-powered virtual try-on. The idea came from a simple observation: people have always wanted to try on their friend's closet. That's actually how most of us develop our own sense of style not from algorithms or influencers, but from the people closest to us.
Before this was an app, my co-founder Camille and I ran a made-to-order fashion business out of Brooklyn. We worked with creators, sourced fabric walking the Fashion District, sold over 3,000 pieces. That experience taught us something important: you can't proxy personal taste. It has to come from the individual.
So now we're building the tech around that insight. Camille handles all the engineering and product she built the entire app. I handle business, marketing, and growth. We're live, growing organically, and prepping for a Product Hunt launch soon.
Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
Over the past few days I ve been quietly studying launches scrolling through pages, looking at upvotes, comments, follower counts, and trying to spot patterns.
