sean

sean

Founder, EC/VC and M&A Attorney

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Dating apps make you audition. Matchmakers cost thousands. We’re building a third option.

Dating apps and traditional matchmakers fail people in opposite ways.

Dating apps give you enormous volume but often judge you on a photo before you get a chance to speak.

Coming Soon: The 1752vc Pitch Deck Analyzer!

Hey Product Hunt

I'm Lucas, GP at 1752vc we review thousands of pitch decks every year and back founders across our programs.

We're launching our Deck Analyzer soon a tool that gives founders investor-grade feedback on their pitch deck before it ever reaches an investor's inbox.

4mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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