J. Vargas

There s still a lot of attention on flashy categories: AI agents, creator tools, social apps. At the same time, you keep hearing quiet stories about people building solid, calm businesses around very unsexy problems: invoicing for a niche industry, compliance workflows, scheduling in weird contexts, back-office tools nobody outside the niche has heard of.

I m curious whether your view of what s worth building has changed over the last few years. Would you be excited to build something deeply boring if the demand and willingness to pay were obvious? Or do you still feel pulled towards more visible, consumer-facing or hyped spaces? And for those already in boring niches, how has that choice played out in terms of users, stress and revenue?

TechCrunch shared an excerpt from a roughly 30-minute panel featuring Sam Altman, where he mentioned that within the next two years, they plan to introduce hardware built by their AI company.

It s supposed to be:
"screenless" and pocket-sized
offering a calmer experience than smartphones

avoiding constant notifications and attention overload

I am frustrated with the recent design directions @Apple has decided to take with their apps and operating systems.

My new post breaks down how recent updates changed Apple Photos starting in iOS18 and what it says about Apple s design philosophy today.