Sofia Rossi

Sofia Rossi

Inbound Marketing Strategist
#93817360 followers10 following
#106,410All time
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Alvin Munene•

2mo ago

I'm Teaching My SEO Clients How to Fire Me. Am I Insane?

Ten years ago, I dropped out of studying Analytical Chemistry at a Kenyan University because I couldn't see a future in it.
I looked for any Analytical Chemists I could find in the country, but couldn't find any. Plus, we are an agriculture-based economy. So what was the point? It felt like time-wasting.

Broke, desperate, I started doing iWriter content gigs. I had never written before, but I always felt I would be a great teacher in another life, so I figured I'd try.

Got decent at writing. Then discovered SEO paid way better. So I turned to YouTube university, spending late nights, learning on the job.

The problem is that in 2015, no Kenyan companies cared about SEO. So I pulled spreadsheets, listed small US companies, and sent a simple pitch: "Make your company 24-hours. While you work, I sleep; while you sleep, I work." Timezone arbitrage.

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