Lera Shulga

When we started building @ProdShort , our first instinct was to make the product "ready" before showing it to anyone. Then we started seeing founders launching much earlier. Sometimes with nothing more than a landing page, just to see if people were interested enough to sign up... or even pay.

It completely changed the way we thought about validation. On one side, launching early gives you real feedback much faster. On the other, launching too early can make people leave before they see the real value of your product.

We're still not sure there's a perfect answer.