Shabir Shab

I m in the final stages of building a B2B SaaS tool, and I ve hit a wall with the pricing page.

I want to offer a generous free tier to drive adoption, but I m terrified of two things:

1. Attracting users who will never convert to paid.

2. Losing out on revenue from users who would have gladly paid from day one.

I ve been looking at how other startups handle this, and I see everything from "reverse trials" (where you get all Pro features for 14 days, then get downgraded) to strict usage caps.

I ve worked in sales and marketing for a little over five years, mostly B2B. A big part of my job is figuring out why a lead who was excited last week suddenly goes quiet. More often than not, they liked the product and just couldn t explain it to their boss.

That s what pulled me to Product Hunt. Makers here have to explain what they built in one line, and the good ones do it better than most sales decks I ve seen. I joined a few days ago and so far I m mostly reading taglines and taking notes.

For those who ve launched: did you write your tagline first, or did it only click after talking to users?