According to Harvard Business Review s classic study The Short Life of Online Sales Leads , companies that try to contact a new lead within the first hour are nearly 7 more likely to qualify that lead than those that wait an hour longer and more than 60 more likely than those that wait 24 hours or more.
Yet the same study found that the average response time (among companies that even responded) was 42 hours.
That gap is wild. Teams are spending heavily on ads and lead generation, but missing the golden moment when a potential customer is most focused.
So I m curious how fast does your team respond to new inbound leads?
