I formally studied marketing as a university program (5 years), and due to inspiration on social networks, it feels completely natural to do it, even easy to learn (because most of the time you just guess what might work for you).
I've been talking to freelancers for the last few months, and the same answers keep coming back: chasing late invoices, writing the 40th version of the same proposal, updating a CRM that no one actually looks at, dealing with contracts.
Quick background: I've run a small web agency in Geneva for almost 20 years. Over that time I watched a lot of good freelancers burn out not on the actual craft, but on the glue around it. Follow-ups, proposals, invoices, the CRM nobody ever opens twice.
Kiwi is the tool I wish I'd had when I started. All-in-one, but with AI agents that actually do work draft the proposal, chase the invoice, qualify the lead instead of just being a chatbot bolted onto a sidebar.
I've been building websites for agencies and clients for about 20 years now, and the thing that always got me wasn't the work itself. It was everything around it. The CRM I kept forgetting to update. The proposal I rewrote for the 40th time. The invoice I sent three weeks late because I hate chasing people.
I started building Kiwi because I got tired of this. It's a CRM, invoicing, and proposals in one place, with AI agents that actually take the admin off your plate instead of just summarizing your inbox.
