Testflight Launching - Call for Beta Users!
If you're on a GLP-1 (Ozempic, Wegovy, Zepbound, etc) and figuring out what food to buy/eat is absolutely confusing, we'd love to have you as a beta user on our new app. If you're not on a GLP-1, but you have a health goal (ie: eat more protein, more fiber, less sugar, etc) we'd love you as beta users, too! Drop a comment if you want to be added to the Testflight beta group. Beta testers who...

What we got wrong about healthy grocery nudges (and what the data taught us)
We've been running the FoodHealth Score Chrome extension for a few weeks across Target, Walmart, Amazon Fresh, and Whole Foods. We thought we knew what people wanted. We were wrong. What we assumed: Show people a FoodHealth Score, suggest a better product, done. What actually happened: People didn't just want a swap. They wanted to know why. A number wasn't enough - shoppers want to understand...

