Samantha Alexander

Samantha Alexander

Founder, CEO, Creative Human, Food Lover

About

Hi all! I'm Sam, CEO & founder of the FoodHealth Company. My goal is to help you find healthy food you'll love every time you shop for groceries. This wild journey began 6 years ago, when my co-founder & I were dealing with similar challenges. Our grandparents were sick, we knew food could help them feel better, but figuring out what the "healthiest cereal" was at the grocery store was no small task. So we created the FoodHealth Score to make life a little bit easier. You can use it to answer questions like "what's the healthiest yogurt at Walmart?" and "If I love Cheez-Its, what's a healthier swap I can try?" I hope you'll join us on our quest to improve the world's health through food. I certainly can't do it alone :)

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Maker History

  • FoodHealth Score
    FoodHealth ScoreFind healthier groceries while you shop online
    Feb 2026
  • 🎉
    Joined Product HuntFebruary 17th, 2022

Forums

Testflight Launching - Call for Beta Users!

If you're on a GLP-1 (Ozempic, Wegovy, Zepbound, etc) and figuring out what food to buy/eat is absolutely confusing, we'd love to have you as a beta user on our new app.
If you're not on a GLP-1, but you have a health goal (ie: eat more protein, more fiber, less sugar, etc) we'd love you as beta users, too!
Drop a comment if you want to be added to the Testflight beta group. Beta testers who submit feedback get free access to the app for an entire year :)

What we got wrong about healthy grocery nudges (and what the data taught us)

We've been running the FoodHealth Score Chrome extension for a few weeks across Target, Walmart, Amazon Fresh, and Whole Foods. We thought we knew what people wanted. We were wrong.

What we assumed: Show people a FoodHealth Score, suggest a better product, done.

What actually happened: People didn't just want a swap. They wanted to know why. A number wasn't enough - shoppers want to understand what makes the alternative better before they trust it. More fiber. Less added sugar. A cleaner ingredient list. Once we added those insights alongside the swap suggestion, we saw a lot more swaps clicked on.

It makes complete sense in hindsight. You wouldn't take a stranger's recommendation at face value. Why would you take an algorithm's?

FoodHealth Score - Find healthier groceries while you shop online

FoodHealth Score is a free Chrome extension that scores every grocery product 1–100 as you shop at Target, Walmart, Amazon, Whole Foods and more. See if something's actually healthy. Get a smarter swap that fits your budget and dietary needs. Then watch your whole cart improve before you check out. Powered by a 200 billion purchase dataset and a proprietary nutrition algorithm that's being used by Kroger, Hy-Vee, NielsenIQ and others across the food industry to build a healthier food supply.
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