About

20+ years in marketing, building brands and campaigns for other people. A couple of years ago I decided to stop and start building my own products instead. My biggest frustration was the hours wasted turning community conversations into publishable content — find a Reddit thread, rewrite it for LinkedIn, cut it for Twitter, rework it for a blog post. Every single week, for years. So I built something that does it in ten seconds. That became PostMine — a Chrome extension that turns any social post into a publish-ready content pack across six formats, in your own brand voice. Currently heads down building. Happy to connect with founders and creators who feel the same pain.

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1 Launch, 2 Co-Founders, 3 Awards: How we prepared for Product Hunt

We launched on Product Hunt on April 9, 2026. From this launch, we ended up with:

But the real work started weeks before launch day.

With @bengeekly , we spent weeks trying to understand how @producthunt actually works. Not by reading random launch guides , but by being active on the platform:

Athenap/athena-5Tal Elor•

9d ago

When Does a Product Become Too Complex to Understand?

There s a point where products stop being fully understandable.

Too many features
Too many dependencies
Too much history

And decisions start getting made with partial context.

we hit #1 on product hunt… after completely breaking our last launch

3 months ago we launched Orange Slice on Product Hunt

and it should have been a huge moment for us

instead it was honestly one of the worst days I ve had building

not because people didn t show up
they did

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