Most apps don t make money from subscriptions. They make money from you. Your data browsing history, app usage, personal behaviour is worth cold, hard cash.

We ran the numbers for our app, Magic Lasso Adblock, and here s what we found:

• Current Subscription revenue per user: $25.50/year

• Potential Data broker revenue per user: $30+/year

• Meaning: we could more than double our profit margins overnight by selling user data.