After hours of reading best practices, crafting the perfect assets and assembling what felt like a bulletproof plan, we were ready to launch on Product Hunt. We worked so hard and genuinely believed we d wake up to thousands of sign ups and the Product of the Day badge.

The reality was very different. We saw a tiny boost in sign ups, got stuck at around 200 upvotes, and to top it off, finished below a food blender.

AI has made it easier than ever to build and ship with a small team and no funding- but is that a better playbook than raising VC?

I see it from both sides:

• Getting to production, ramen profitability, etc. seems easier than ever. Yay bootstrapping.

• Because it's so easy, getting blown out of the water by a VC-funded competitor also seems easier than ever.

Got a launch coming up? Don t go in blind share your upcoming Product Hunt launch here and get early feedback from fellow makers.

Whether you want thoughts on your:

• Tagline or messaging

• Screenshots or video

• First comment

• Timing or strategy

Maybe it is only me, but I see certain categories of online products that seem to be like "copy-paste" and the market is overcrowded by them. (and they repeats in the PH charts too often as well)

They are especially these:

• AI writing tools

• social media apps (I do not think that something breath-taking can be developed there)

• productivity apps (trackers)

• fitness apps

Forget the pitch deck for a second. This is about grabbing attention fast. Share your startup in five words or less. The goal is to be clear, clever, or just bold enough to make people stop scrolling. Who knows, it could be a good marketing exercise

Forget the pitch deck for a second. This is about grabbing attention fast. Share your startup in five words or less. The goal is to be clear, clever, or just bold enough to make people stop scrolling. Who knows, it could be a good marketing exercise

I scout for a handful of investors in Silicon Valley. One of my jobs is to cut through the noise and surface the gems. Every so often, someone sends me a blurb that s crisp, compelling, and makes me want to learn more. When that happens, I usually take a meeting and sometimes even make intros.

That said, most blurbs I see aren t great. Founders are flying blind because no one s willing to be brutally honest with them. Let s fix that.

We all have that one productivity tool that's frustrating, overly complicated, or just clunky. But for some inexplicable reason, we can't live without it. Maybe it's because your team is hooked, or maybe it just gets the job done despite the friction.

What's the one tool you secretly dread using but keep coming back to anyway? And more importantly: what's keeping you loyal despite the love/hate relationship?

As the "marketing guy," I spend most of my time thinking about how to describe Artefact without saying "docs" a thousand times. But the truth is, documentation can be painfully boring.

Yet, here s the thing: bad docs are secretly killing your team's velocity and morale. Lost approvals, endless email threads, version control chaos. Sound familiar?

hey! we run posthog, the toolkit for building successful products - a single platform for building products, talking to users and shipping new features. we are 5 years old, have 140k customers and are making multiple $10s of millions of revenue.

no question's too weird. we're super transparent so will probs overshare anyway. plg? fundraising? yc? working with your cofounder? why we publicly document all our bad decisions? our allergy to enterprise sales? we've an open book so ask us anything!

hey! we run posthog, the toolkit for building successful products - a single platform for building products, talking to users and shipping new features. we are 5 years old, have 140k customers and are making multiple $10s of millions of revenue.

no question's too weird. we're super transparent so will probs overshare anyway. plg? fundraising? yc? working with your cofounder? why we publicly document all our bad decisions? our allergy to enterprise sales? we've an open book so ask us anything!

hey! we run posthog, the toolkit for building successful products - a single platform for building products, talking to users and shipping new features. we are 5 years old, have 140k customers and are making multiple $10s of millions of revenue.

no question's too weird. we're super transparent so will probs overshare anyway. plg? fundraising? yc? working with your cofounder? why we publicly document all our bad decisions? our allergy to enterprise sales? we've an open book so ask us anything!

This is my first product launch, so go easy on me.

I m one of the co-founders of Artefact, but let s be real I m not the one writing the code. My brilliant partners @russell_lowry and @marc__milberg are the true builders. I m the marketing guy, the one making sure people actually hear about this thing and (hopefully) love it.