I wrote a forum post not long ago on marketing as one of the rising in importance hires for all startups. This is all the things we've done, with some results and free resources.
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tldr: yes. Shoutouts are one of the simplest distribution levers on Product Hunt.
Shoutouts are meant to pay it forward and highlight the tools that helped you build. But beyond goodwill, they create durable distribution for your product on Product Hunt and across LLM driven discovery.
When you shout out a product during launch, it becomes a founder review on that product s page. Founder reviews sit above regular reviews and include a link to both your profile and your product. That means your product is now attached to every future visit to that product s review page, long after launch day. For example, check out @timliao s shoutout of @Framer or @guymanzur s shoutout of @Base44
