Launching Naitly - day one thoughts
Today we launched Naitly, the platform that helps you reach your English level faster with AI + expert structure. We spent a long time testing, listening to teachers, and simplifying until it finally felt right. It’s funny - launch day feels less like the finish line and more like the beginning. There’s still so much to improve, but at least now we get to do it with real users, not just our...
Behind the scenes - how Naitly was built
Naitly actually started as a completely different project. We were building SpeakingAI - a tool to help people practice speaking through AI conversations. It worked well, people liked it, but we started to notice something important: there were already too many similar tools doing the same thing. We didn’t want to create just another speaking simulator. We wanted to build something that truly...
The scariest part of launching Naitly
The scariest part wasn’t building the tech. It was hitting “publish”. You spend months thinking about how people will react, whether they’ll get the idea, whether they’ll find bugs you missed. But launch day is the moment when you stop building in silence and start listening. It’s humbling. You realize users always see your product differently than you do. We just went live with Naitly today,...
We just launched Naitly today - and it feels surreal
After months of work, testing, and rewriting everything twice, Naitly is finally live. It started as a small idea: what if learning English actually guaranteed results? What if every learner could see their level move from A2 to B1 to B2, instead of just “feeling better”? Now it’s real. You can take a short test, get your personalized plan, and start improving with AI guidance and clear...
Launch day reflections - what we learned building Naitly
Building Naitly taught us one thing: simplicity is harder than it looks. We kept trying to add more - more tests, more features, more analytics - until we realized what people really need is clarity. A simple plan that says, “Here’s your level. Here’s your next step.” It sounds basic, but cutting noise and focusing on the core value took the most time. Even today, I still see small things I...
Why consistency beats intensity in language learning
Everyone dreams of fast results. We all have that "I will study 3 hours a day and finally learn it" moment. It works for a week or two, but then life happens - you get busy, skip a few days, lose rhythm, and the big plan collapses. The truth is that languages do not reward intensity; they reward consistency. Learning English is more like growing a plant than running a sprint. You cannot water...
The importance of seeing your path when learning
One big reason people lose motivation is not the difficulty itself - it is not knowing where they are or where they are going. You can study for months and still have no idea how far you have come. When there is no map, every day feels like a repeat of the previous one. We saw this all the time when talking to learners. They used several apps, YouTube, podcasts, and grammar books, but nothing...
Speaking is the hardest skill to grow - here is why
When people say they want to “learn English”, they usually mean they want to speak fluently. But speaking is the hardest part because it combines everything at once - grammar, vocabulary, listening, and reaction. You cannot pause and think for 10 seconds in a real conversation. You have to produce words instantly, and that takes constant practice. Reading and listening are easier because you...
Why we built Naitly around real structure, not random lessons
There are hundreds of English learning apps now, but many of them feel the same after a while. You open the app and get random lessons that do not connect with each other. One day it is travel vocabulary, the next day phrasal verbs, then a grammar quiz you already passed three times. It feels active, but you are not really building anything. You end up remembering fragments, not progress. We...
Why motivation drops after a few weeks of learning
Almost everyone starts full of energy. New notebook, new app, new plan. And for the first two weeks, everything feels great. Then suddenly, it slows down. You open the app less, skip a day, then a week. Motivation fades quietly. The reason is simple - there is no feedback loop. You don’t see results soon enough. You feel like you are studying, but you can’t tell if it works. That is when your...
How do you know if your English is actually improving?
Most people just guess. They watch Netflix without subtitles and think “I get more now.” Or they feel a bit more confident speaking. But feelings can be wrong - and without proof, motivation fades fast. That is why Naitly tracks your CEFR level and shows your growth step by step. You can see what changed since you started and what is still weak. When progress becomes visible, you know the work...
Be honest - do you still use the English learning app you started with?
A lot of learners download a new English app with energy and hope - then after a few weeks it ends up in a folder, never opened again. I have done it too. Duolingo, Memrise, random flashcard apps. Fun at first, but no real progress and no reason to stay. We built Naitly to avoid that dead zone. The goal is clear from the start: reach your next CEFR level and see proof. Lessons adapt to you, so...
Personalization - the missing key in most English learning apps
A lot of language apps throw the same lessons at everyone. You repeat random words, go through grammar topics you already know, and waste time. That is why so many people lose motivation fast. With Naitly we wanted to avoid this trap. The platform starts with a short test, checks your strengths and weak spots, and then builds a plan for you. It is not just one-time - the plan changes as you...
Do certificates really matter for English learners?
Some people want English for work, some for travel, some just to feel comfortable. But one thing we noticed - a lot of learners like a clear, official confirmation that they have reached a certain level. That is why we decided to give digital CEFR certificates for each level inside Naitly. For job seekers or students, a certificate can be a real asset. It shows proof of B2 or C1 and can be...
Why most learners stay stuck at intermediate English
Intermediate English is tricky. At first you grow fast - every new word helps, every rule opens doors. But then you hit a stage where nothing seems to work: You can watch movies but still miss details and slang. You can chat but feel clumsy and slow, searching for words. You know grammar but still make small mistakes that lower your confidence. What happens is that the input you get is no...
AI tutors vs real teachers - how do you find balance?
There is an explosion of AI tools for learning English. Some people say they are enough. Others say nothing beats a human teacher. And both are a little bit right. AI can be available 24/7, respond instantly, and adapt quickly to your answers. But humans understand emotions, motivation, and the small details that machines often miss. We decided not to choose sides when creating Naitly. Our AI...
What actually stops learners from reaching B2 or C1?
Most people don’t fail because they’re lazy — they fail because their learning isn’t measurable. Naitly helps track your real CEFR progress so you know exactly where you stand. But I’m curious - what’s been the hardest part for you when trying to move beyond the intermediate level? Consistency? Confidence? Or lack of clear structure?