Nitish Yadav

We're taking part in the GPT-6 Astra Challenge with OpenAI right now, which got me thinking about this.

New models drop constantly. Some people test everything immediately, others stick with what works until there's a real reason to switch.

After launching RunEvr, we started getting a lot of offers related to blog post creation.

But we had already designed our own blog mechanism earlier, even before the launch.

We re working on this ourselves right now. We even built our own CMS to make it easy to create, review, and publish posts directly to our blog.

But one thing is important to us: the blog belongs to us.

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...