Natalie

While building out Aiden's keyboard input handling, we hit something strange: modifier-key shortcuts (Cmd+V, Cmd+A, Shift+X) would intermittently fail on iPhone, while plain letters typed fine every time.

Took a proper controlled experiment to isolate it, keyboard-only setups worked 32/32, adding a mouse brought the failure back, removing it again fixed it, 22/22 clean. Turned out iOS was routing the command to the wrong place (SpringBoard, the home screen process, instead of whatever app was actually open) whenever AssistiveTouch was on and it saw both a keyboard and a mouse connected. We confirmed it's not specific to our hardware, it reproduces on a totally unrelated gaming keyboard and a Bluetooth keyboard too.

Our fix switches Aiden to a keyboard-only USB profile right before any modifier-key action, then restores mouse capability after. Workaround, not a real fix (that's on Apple's side), but it works reliably now.

The starting line

New domain, launched in January. No indexed pages, no referring domains, no keyword rankings, nothing for search engines or AI systems to recognize the brand as. This is the hardest starting position there is: no existing trust to borrow from, everything has to be earned from scratch, on both fronts at once.

Where it stood six months later

We track this with three sources running in parallel (Search Console, SEMrush, and our own analytics), so these numbers are measured, not estimated: