Milo Riano

Some features of a launched product are so basic and taken for granted that we don t even think of them as options. They re a sure thing.

Usually, I see them as:

Dark mode

This could be related to your industry, or even a side project you're working on.

Here are my 5 (I couldn't function without them):

1. Grammarly proofreading my texts, not just posts, but also client communication

2. ChatGPT / Claude mostly brainstorming, help with copy, and summarising

3. Figma I can put the basic graphics together quickly.

4. Translator sounds incredibly old-school, but English is not my mother tongue

5. Gmail and not only for communication, but also for storing ideas and sending myself email reminders for posts

Back when I worked in advertising agencies as an idea maker and copywriter (creative), I cared a lot about my CV and portfolio (honestly, I wanted to include almost every project I worked on, as many things as possible).

But whenever I wanted to add something, I realised that many of those projects were team efforts and not entirely my own.