Is It Wrong to Block Ads?
As an ad blocker developer, I often question if it’s wrong to block advertising. What ads should be blocked? What ads shouldn’t be blocked? If you use a service or view a website, when is it ok to block their ads and when isn't it? To answer this, I think the question should first be: Is Advertising Immoral? Advertising is everywhere today, shaping behaviour, influencing society, and driving...
Is it better to double down on what's working or build something new?
As an indie software business, we're constantly faced with a tough question: ➡ Do you double down on what’s working? ➡ Or hedge your bets and build something new? The past year at Magic Lasso Adblock, we asked ourselves that very question. And after plenty of debate, we made our decision: Focus — but broaden our focus. Rather than build something completely different, we went deeper into our...
Is developing on Apple’s platforms no longer worth the hassle?
Once upon a time, developing for Apple was an exciting, rewarding challenge. But lately, that relationship has soured. Apple has transformed into a trillion-dollar giant that sees developers not as partners, but as a resource to control, extract from, and — when convenient — ignore. The result? Apple now has the most hostile developer ecosystem of any major platform. Endless bureaucracy,...
The Cost of Privacy: are privacy-first business models sustainable?
Most apps don’t make money from subscriptions. They make money from you. Your data — browsing history, app usage, personal behaviour — is worth cold, hard cash. We ran the numbers for our app, Magic Lasso Adblock, and here’s what we found: Current Subscription revenue per user: $25.50/year Potential Data broker revenue per user: $30+/year Meaning: we could more than double our profit margins...
What’s the Best Web Browser in 2026?
We've objectively tested Safari, Chrome, Firefox, and Edge to determine which offers the best: ⏱️ Speed, 🧩 Standards Compliance, 🖌️ Graphics performance, ⚡️ Energy efficiency and 🔐 Privacy. In 2026, the browser landscape has continued to evolve. Key highlights in 2026, covering the most meaningful changes and trends include: Chrome now equals Safari in web browsing speed tests, though Safari still...
Magic Lasso is a free, efficient and high performance ad blocker and content blocker for the iPhone, iPad and Mac with native Safari integration.
With Magic Lasso, pages load over 20% faster, use 10% less bandwidth and improve your battery life. Experience a cleaner, faster web browsing experience – without ads, pop-ups or user tracking.
