At a time when everyone allows themselves to build any solution using AI, it is difficult to differentiate themselves, and makers are betting on more aggressive distribution.

Some differentiate themselves with good tech support, some build their personal brand as a founder, and some pay influencers.

Hey PH

I spent last month testing some assumptions like: founders want to meet others in-person. These assumptions failed as it's not as simple as that. There are some intricacies.

Well, I think will come back to the original asusmption that sort of worked. People liked being on the map, sharing their profile, and getting discovered.

Tons of great products that we know and use everyday are the result of pivots. You know, sometimes the original idea just isn't working and you have to find a new niche and quick, other times you stumble on a use case that changes the whole game.

Have you ever pivoted? What's the story behind it? How successful was the pivot? I'd love to hear your stories, and potentially feature them in our newsletters!

Tons of great products that we know and use everyday are the result of pivots. You know, sometimes the original idea just isn't working and you have to find a new niche and quick, other times you stumble on a use case that changes the whole game.

Have you ever pivoted? What's the story behind it? How successful was the pivot? I'd love to hear your stories, and potentially feature them in our newsletters!

Not looking for the usual "DM people on LinkedIn" or "personalized cold emails"

I want the weird stuff you tried that had insane results.

I'll start: We sent 50 pizzas with custom packaging to super specific people in our target persona.

Result: 95% called us back and hopped on a call.

A/B testing is supposed to systematically isolate winning and losing acquisition funnel content.

My biggest struggle, by FAR, is understanding why people bounce from my landing page after clicking through my ad.