Maxim Kheyfets

For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.

At the same time, we kept reading the same advice everywhere:
"founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.

I am Maxim, tech startup hound. I am working on a platform and products which allow co-founders and their angels to meet at a table where they stay focused on products, gradually build their IP, be prepared for pivots and skip the need to hang over the abyss.

I am at a chapter when there is an internally built product which is going to be launched here at PH over time. It practically defines platform maturity and aims to connect with co-founders in orthogonal verticals to leverage such founding tools.