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A book on winning the hearts, minds, and wallets of out-of-market B2B buyers. Go where your competitors aren’t competing!
95% of the market are Buystanders. Find them, disrupt their status quo, and create urgency for change with our field-tested methodology.
Buystander PersonasBe the first to gain an unfair advantage
Matthew Lewsadderleft a comment
Hello Hunters! 👋 I’m so thrilled to share my new book with you and help you gain an unfair advantage in markets that your competitors aren’t even aware of! But I’m getting ahead of myself. I’m Matthew, a B2B strategic advisor, speaker, and author of my new book, Buystander Personas. Whether you’re a seasoned B2B marketer or if you’re just getting started, you’ve probably noticed that the demand...
Buystander PersonasBe the first to gain an unfair advantage