Matthew Lewsadder

Matthew Lewsadder

Founder of Brighttail

About

A B2B strategic advisor, speaker, and author of my new book, Buystander Personas to help you gain an unfair advantage in markets that your competitors aren’t even aware of!

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Maker History

  • Buystander Personas
    Buystander PersonasBe the first to gain an unfair advantage.
    Nov 2023
  • 🎉
    Joined Product HuntOctober 13th, 2023

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Buystander Personas - Be the first to gain an unfair advantage

A book on winning the hearts, minds, and wallets of out-of-market B2B buyers. Go where your competitors aren’t competing! 95% of the market are Buystanders. Find them, disrupt their status quo, and create urgency for change with our field-tested methodology.
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