About
I’m a qualitative researcher and artist interested in how people form identity through the things they buy, use, and value. At Why-Q, I lead recruitment and fieldwork for nationwide qualitative studies, focusing on finding niche consumer groups and building respondent profiles that help clients understand their audiences. Outside of research, I’m a painter exploring similar ideas around consumerism, desire, and everyday life through my creative work. I’m interested in consumer behavior, qualitative research, fieldwork, art, and the stories behind why people make the choices they do.
Badges




Forums
View more
