I ve been thinking a lot about the "distribution wall" we all hit. There s a lot of pressure to hire agencies or jump straight into CPC roulette, but I m starting to think traditional "marketing" is actually a waste of money in the early days.

When you re a micro-startup, you don't need a brand strategy yet you need human beings clicking your links so you can see what breaks. I had a wake-up call recently when I realized a Spanish-language influencer was directing a huge amount of traffic to my site. The problem? I didn't have a single word of Spanish on the site. I would have never known that was a potential market if I hadn't seen the raw traffic data first.

This is something I ll find out in just a short while, one week from now (Jan 28), as I m about to re-launch a digital detox app. If you want, follow, maybe you will be on watch of my steps and activities

However, that s not the main point of this post.

Reddit has been my main growth channel for the past 6 months and I've been consistently getting 100+ high-intent visitors every week.

Here's the exact system you can copy:

I ve been a Project Manager for 20 years, and I ve noticed a fatal flaw in almost every standard to-do list app: They are flat.

When you write tasks down in a simple list, "Buy Milk" looks visually identical to "Fix Critical Server Bug." Because they look equal, our brains naturally drift toward the easier task (buying milk) to get the dopamine hit of ticking a box, while the critical work gets ignored.

The Solution? The Eisenhower Matrix.

I ve always forced my teams to categorize tasks into four quadrants: