Are paid ads a trap for micro-startups?
I’ve been thinking a lot about the "distribution wall" we all hit. There’s a lot of pressure to hire agencies or jump straight into CPC roulette, but I’m starting to think traditional "marketing" is actually a waste of money in the early days. When you’re a micro-startup, you don't need a brand strategy yet—you need human beings clicking your links so you can see what breaks. I had a wake-up...



"Flat" to-do lists are killing your productivity. How do you triage the noise?
I’ve been a Project Manager for 20 years, and I’ve noticed a fatal flaw in almost every standard to-do list app: They are flat. When you write tasks down in a simple list, "Buy Milk" looks visually identical to "Fix Critical Server Bug." Because they look equal, our brains naturally drift toward the easier task (buying milk) to get the dopamine hit of ticking a box, while the critical work gets...

