At the beginning, my reason was very simple: I needed a job and I genuinely liked the product.

I graduated with a Marketing degree, but I never felt like I belonged in agencies or similar environments. It just wasn t for me. At the same time, I didn t have much experience in tech either. So I took a leap of faith and applied for a Customer Support role, almost blindly.

The early days were tough. I had no technical background, no real understanding of how apps were built, and everything felt overwhelming. But the product itself became my motivation. I started from the most basic things: learning simple technical terms, understanding how an app is structured, and slowly exploring how everything works behind the scenes.

Most small-business deals don t fail in diligence.
They fail because the business was never systematically prepared.

That's why we're building MainSquare.

Hello!

After 7 years slogging away in management consulting and private equity, I;ve decided to slog away in the world of startups. I have a passion for sustaining small businesses and supporting successful transitions through the M&A transaction process. However, the system has failed the lower middle market and main street business owners. I built MainSquare to fix that. We take a value creation approach to making companies more valuable AND more sellable - organically. Business exits must start years in advance of a deal. We've built a platform that assesses business and generates value creation roadmaps instantly, then aggregates skilled partners based on the business' most critical needs.