Lessons from Athena s surprising coverage and what founders can learn about finding the right reporter, framing stories, and pitching press
The Wall Street Journal rarely covers seed-stage startups let alone one raising just $2.2M. That s why I was surprised to see Athena, an early-stage company working on how large language models surface brand-related content, featured in Katherine Blunt s article about the demise of traditional Google search.
Many of us appreciate tools that save us time or money in our businesses. But there are also projects out there with a bigger mission (improving lives, supporting the planet, and helping those in need, to name a few).
Do you know of any inspiring projects that aim to make the world a better place?
